Wholesale/Retailer Information

Partner With Us—Stock the Finest European Paint Tools

At International Craft Revival, we partner with select retailers who share our commitment to craftsmanship, quality, and performance. Our exclusive line of European-made brushes, rollers, and tools is trusted by professionals working with premium coatings—from traditional linseed oil paints to modern high-performance finishes.

We invite brick-and-mortar and online retailers to apply for wholesale access to carry our products in their stores.

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Why Become an ICR Stockist?

• Exclusive Wholesale Pricing

Competitive trade pricing for verified retailers—available only through our approval process.

• Premium Products, European Craftsmanship

Our tools are made by skilled manufacturers in Europe, designed specifically for fine finishes, historic restoration, and luxury paint systems.

• Support for In-Store Sales

We offer product training, merchandising guidance, and support materials to help your staff succeed.

• Low Minimums, High Standards

Flexible order sizes for qualified retailers, without compromising on quality or service.

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Who Can Apply?

Wholesale access is available to retailers only, including:

• Independent paint stores and supply shops

• Home design and lifestyle boutiques

• Hardware stores with a curated tools section

• Online shops with a professional audience

Note: Wholesale access is not available to contractors, individual painters, or non-retail professionals at this time.

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How to Apply for a Wholesale Account

Step 1: Create a Customer Account

1. Go to internationalcraftrevival.com.

2. Click the person icon at the top right corner of the site.

3. Select “Create Account” and fill out your name, email, and password.

4. Submit the form to set up your account.

Step 2: Confirm Your Email

After submitting, check your email inbox for an activation link. You must confirm your email before your account can be reviewed.

Step 3: Wait for Review

Our team will review your account. We may contact you to request additional information such as:

• Business name and address

• Website or social media profile

• Reseller license or tax ID

• Storefront photos or line card (if available)

Step 4: Approval & Wholesale Access

If approved, your account will be upgraded to wholesale status and you’ll receive a confirmation email. You’ll then be able to log in and view wholesale pricing on all eligible products.

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Interested in Stocking ICR?

Want to bring European craftsmanship to your customers? Let’s talk.